darsh | Fair Few Miles case study
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The Brief

Getting knees deep in this phenomenal challenge was a no-brainer for us. Fair Few Miles were raising money for Children with Cancer UK. The team of 7 were cycling the length of the country via the three peaks then kayaking 135 miles from Devizes to Westminster.

Branding

We started by creating a brand that would appeal to a wide audience and had this delivered across a range of training clothing

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Planning

With 3 months remaining until the start of the challenge we had to move fast to create a website and online marketing that would delivery results quickly.

  • Radio

    Radio allowed us to broadcast the guys story to the nation. Our emails went crazy with people nationwide offering to help out and sponsorship from companies of all sizes started rolling in.

  • Social Media

    By telling the guys story we very quickly built large followings across instagram, twitter and facebook. The response was phenomenal and justified by the challenge that was to be undertaken.

Our Solution

We created a fantastic donation website and supported the team for the whole challenge with live updates, and brews.

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the result

Never have we felt so lucky to be involved in a project. Such a massive sense of achievement for all of us. Watching the guys arrive in Westminster will stick with us forever, tears in the eyes all round.

  • 45k
    Raised

    Thankyou to everyone that helped out in any way. All money got handed over to Children with Cancer Uk who were delighted.

  • 10k
    followers

    An unbelievable response for such a short timescale. We were able to broadcast live to all during the event.

  • 1000%
    Happiness

    This one will stick with us for a very long time.

happy client

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We literally can't thank the guys enough, they supported us through this once in a lifetime event for absolutely nothing. We've gained some friends for life.